A small outdoors store is Clemson has been using facebook to create hype about the sales that the store is offering, and to get a “Facebook following” if you will, from students at clemson. Here’s how it worked, I received an invitation about a week ago to join the group for the Clemson Outdoor Adventures Outfitters Shop . I nonchalantly joined the group and a couple of days later received a facebook message with a challenge. If the current members of the group got 200 more members to join, we would get a pair of rainbows at half price from the store that friday. And the group worked. The owner, who is completely new to the facebook group scene has almost 5oo members in the group, and they all get constant messages about the latest sales at the store, and special offers for the group members. The sales are GOOD and the specials are even better. I thought this was a great example of working from the ground up in PR because this guy, an owner of a small business, in a really small town, has figured out a way to create open communication between his business and his customers. Not only are people able to receive information about the store, but they can post questions and suggestions on the wall of the group. One guy suggested that they outdoor store should order more fishing gear. This is not the most elaborate PR scheme, but i think it shows how public relations can be effective even on a small scale.
Grassroots PR in Clemson, SC Sunday, Mar 8 2009
1 and PR examples facebook, outdoors store, PR, small business 2:30 pm
Great Blog’s From PRinciples class Wednesday, Nov 26 2008
Responses Erin Martin, Kristi Yoos, PR 11:19 pm
I’ve been looking at different blogs in our class and I’m pretty impressed with several people’s, but a couple really stood out for me.
I’m really impressed with erin’s consistancy in the blogosphere. I can look at her blog and recall several things that we learned during class. She also has several insightful responses to what she sees in everyday life about P.R. Her responses are short and to the point but they are packed with cool information.
I really enjoy reading Kristi Yoo’s as well. Her responses are not quite as frequent as Erin’s however when she does write she is very thorough. She blogs about things that we talk about in class, as well as things that she finds interesting in life related to PR. Also she does a really good job about using PR jargon…seems like great practice for PR blogging once we get into the professional world.
Blogging Anxiety Tuesday, Nov 18 2008
I think I have a case of blogging anxiety. There is something scary about putting your thoughts out in a blogosphere for everyone to read. My family has always been a big fan of “think before you speak” and I think that has translated into my fear of advertising my thoughts. My mom has always told me, be careful what you write, bry, because once it’s down on paper- or written in a text message, email, or blog- it can not be erased. People can use it against you. What if I say something that’s interpreted the wrong way? What if my opinion is seen as unintelligent? What if what I write is completely boring, and noone cares what I have to write? I generally like to write something, leave it alone, and then come back and look at it before I will let anyone else read it…so blogging is a very new principle to me. This is why I have been so reluctant to write free responces to Public Relations issues we talk about in PRinciples class. Well I think it’s high time I get over my Blogging anxiety. I’ll start writing my thoughts, because afterall, the more you practice writing, the more you grow!
