When looking at job requirements for Public Relations positions, there seems to be a common theme in what companies are looking for. Most are looking for strong writing skills and communication skills. Most ads that I saw also emphasized some sort of self motivation and a good attitude. All these skills make sense. What I thought was most interesting however, was how hard it became to search for a job that was exclusively PR. Most companies were looking for their goto guy that would manage the marketing, media, or journalism side of their organization as well along with the area of public relations. I just thought this was ironic because we had just participated in class discussion about how these are NOT the same thing. It’s interesting that even people in these areas can’t seem to separate PR from marketing, advertising, journalism, or media.

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