So I’m back on the blogging scene with a refreshed desire to perfect, or at least improve my Public Relations skills and techniques. In my first class of stakeholder communication, we started out by watching a video on propenmic featuring top PR execs who had specific advice on what characteristics were crucial in future PR executives. Below are some of the ideas that I took from the video that I thought stood out.
-We must know what the client’s next question is before they ask it.
-We tell stories that move people, and figure out how to best convey stories to our publics.
-We should be thoughtful, creative, and speedy.
-Curiosity is key.
-We should have a spine so that we can share necessary information even if clients may not want to hear it.
-Must write well
-Gotta know research.
-Acquire experience in crisis.
-Know how to do “word of mouth”.
-Understand how to apply social media.
-Get great at asking questions.
-PASSION
-Make suggestions that are out of the box.
-Transform from public relations to personal relations.
-Be an expert while remaining personable.
-BE BOLD.
I think that these ideas should help to define goals for myself in this upcoming semester, and keep me on track as I try to gain a solid understanding of what PR is and how best to practice it. The three things that I hope to focus on in particular this semester are: to be bold and consistent in expressing myself in the social media world, to practice thinking out of the box, and to improve my writing techniques.
