Publics seem to be a driving force behind the success or failure of Organizations because the publics can have a great influence on whether or not an organization can achieve its goals.
Publics include: employees, the news media, governments, investors, multicultural committees, voters, businesses and consumer/customers…all have some pull on organizations.
There are three main things organizations need to know about publics:
1. How much can the public influence an organization’s ability to achieve?
2. What is the public’s stake in the relationship with the organization?
3. Who are the opinion leaders and decision makers for the public?
